A bit out of place on this humble blog as unless I missed something there were no dragons involved in this non-fiction book about the history of baking powder. Nor did any of the major companies involved prone to hiring any type of magical assistance. So feel free to skip this review if the riveting battle between companies trying to sell flavorless white powder does nothing for you.
The Baking Powder War caught my eye because I am fascinated by the history of marketing and the blurb promised plenty of this. I was not disappointed on this front but I also got so much more than I expected. This was not a minor marketing battle between rival companies; the ‘war’ statement in the title of the book was in no way hyperbole. It can also not be overstated just how important the creation and distribution of this product was both in its time and leading up to today.
For those that don’t cook baking powder is a product that leavens bread. Almost any bread product bought today (outside of artisan loafs) as well as most cakes, cookies, etc contain this product. If you put it in an oven and it gets bigger, or if it is soft and fluffy, you know it has baking powder. If it can be cooked in less than an hour the same statement holds true. Continue reading